‘Farmville’ is the new thing on Facebook with tons of people playing the game. I’ve been on it for some time now. I am currently at the level 15! (That’s like the mid stage of the game). The more one plays the game, the more hooked one gets to it. It got me thinking that the designers of the game must know the human psychology quite well. How else can a game about repetitive planting, ploughing and harvesting become the new fad with almost everyone on Facebook?

Come to think of it, the game is very much like life itself. You have to start from scratch with basic stuff (Level 1 with basic seeds and land). You have to gain experience to get to the next levels. The little incentives that keep you going on (and get through the repetitive planting, ploughing & harvesting parts) are the new things that you can plant and buy with each new level that you gain. Isn’t that very much like life, where one keeps at the regular routines just to get to the next level in life so that one can get the little incentives it offers(like the bigger house, bigger car, bigger TV, etc)?

And that’s just not it, in ‘Farmville’ you have neighbours and neighbours’ neighbours whose farms you can visit. ‘Farmvillers’ can usually be seen checking out everyone’s farms (and of course helping them out) and wondering how some of them have pets, trees and decorations that their levels don’t offer! Very much akin to life, people with neighbours / friends at a higher experience level (or higher station in life) are recipients to special gifts that are only available to the people with the higher levels of experience.  

Well, like life the game definitely is… and I guess that’s what keeps people hooked to it.  Oh, gotta go now… my ‘super berries’ are ready for harvesting! J